Shift: Volkswagen Group exhibition brings sustainability to life
- SEDRIC –the self-driving electric concept car –will be presented for the first time to a wider audience
- Twelve exhibits show different aspects of sustainability –from supply chain responsibility and use of resources by vehicle type, to ways autonomous driving can transform a city
- The Shift exhibition is discursive and dialogical –it also addresses the conflicting goals of sustainability
Berlin, November 16, 2017 – Volkswagen is presenting an exhibition focusing exclusive on sustainability at DRIVE. Volkswagen Group Forum in Berlin. Until February 28, 2018, visitors are invited to learn about topics ranging from autonomous driving, to Industry 4.0, alternative drive systems, environmental protection, and resource conservation. Highlights include the Volkswagen SEDRIC (SElf DRIving Car), concept vehicle that, up until now, has only been presented to journalists at international trade shows. The exhibition in Berlin offers a wider audience an opportunity to get a close-up look at the autonomous electric vehicle and to learn about the future of mobility.
The aim of the three-month exhibition is to demonstrate a leading global car manufacturer’s strategies and concepts for sustainable action. This also includes a description of the related complexity and conflicting goals. Along with providing information, the Volkswagen Group uses the exhibition to address critical questions and invite stakeholders to join a constructive dialogue across a variety of channels. The SEDRIC concept vehicle is the only Volkswagen Group brand featured in the exhibition.
The Volkswagen Group views the exhibition as an opportunity to convey its approach to sustainability. Twelve exhibits present the different aspects of sustainability, explain interrelationships and offer visitors a first-hand experience of how future developments will unfold. The presentations include multimedia features to address the responsibility for sustainable supply chains, alternative drive systems, and the use of resources for different types of vehicles. Visitors can see how autonomous driving potentially changes the face of a city.
“The sustainability of mobility solutions depends on many factors – including what our customers want and what is accepted by the public. It also depends on the regulatory framework, the quality of our products and technologies, and how we meet these requirements. For Volkswagen, the transitions in transport and energy are inseparable. Key elements of our sustainability concept include decarbonizing mobility, conserving resources over the entire lifecycle, mandatory social and ecological requirements in the supply chain, and job security andworker participation,” explains Prof. Gerhard Prätorius, Head of Sustainability at the Volkswagen Group.
The Volkswagen Group is open for dialogue
Shift – the Volkswagen Group sustainability exhibition, represents the company’s initial effort to focus exclusively on sustainability issues for a wider audience. And this is taking place in the heart of Germany’s capital, at the busy intersection of Friedrichstrasse/Unter den Linden.
“Our focus is on the people, dialogue, and experience. We want this exhibition to address visitors who have little or no interest in cars. Our goal is to sensitize the public to the idea of sustainable mobility and the use of resources. This is an important issue that affects us all and influences our daily lives. We hope to see many interested people willing to participate in a constructive dialogue with us,” says Cornelia Schneider, Head of DRIVE. Volkswagen Group Forum.
Shift – the sustainability exhibition presented in DRIVE. Volkswagen Group Forum is open daily from Thursday, November 16, 2017 to Wednesday, February 28, 2018, from 10:00 am to 8:00 pm. Admission is free.
As part of the Shift exhibition, DRIVE. Volkswagen Group Forum will be offering a series of special activities. The Experience Forum will present interesting discussions with recognized experts and a children’s workshop will introduce the topic of sustainability to the younger generation. Visitors can register for a test drive in an electric car at DRIVE. Volkswagen Group Forum, or by calling +49 (0) 30 2092 1300.
What is Shift? Shift is a holistic concept that presents the Volkswagen Group approach to sustainability. In 2016, the company chose Shift as the title for its first sustainability magazine, which has already received several international awards. Shift won Platinum at the Spotlight Awards presented by the League of American Communications Professionals (LACP). The magazine also received silver in the “Best of Content Marketing Award” (BCM Award). In 2017, the company expanded its dialogic approach as part of the exhibition in DRIVE. Volkswagen Group Forum, on the microsite, and in dialogue events.